A New Kind of Weather

Weather information has been delivered in the same format – on the hour, in the closest large city – for generations. For enterprise applications such as planning and decision-making, this is no longer good enough. Businesses, with their growing dependence on operational efficiencies, increasingly require weather information tuned to their operating locations and particular business needs – precision weather delivered on-demand when and where they need it. The rapid emergence of location-based mobile applications for both enterprise and consumer use amplifies the need for better weather information. The market demands a new kind of weather, which can only be delivered by the next-generation automated forecast technologies emerging from national R&D laboratories.